BIO

Andrew Moir is a strategic filmmaker and commercial director specializing in authentic, people-focused storytelling. As the current Video Director at Xactly Design & Advertising, he leads the agency's video department, creating premium cinematic campaigns that blend creative artistry with commercial strategy to build trust, spark emotion, and drive meaningful business results.

His commercial work spans the modern advertising landscape, from targeted Connected TV (CTV) campaigns and social-first content to cinema advertising screened at Cineplex. Whether partnering with brands, organizations, or public institutions, Andrew is passionate about uncovering the human stories behind every message, crafting films that feel genuine, memorable, and emotionally engaging.

Beyond traditional advertising, Andrew has co-produced television specials for RogersTV and filmed interviews with notable figures including Ottawa Mayor Mark Sutcliffe, comedian Tom Green, and acclaimed filmmaker Deepa Mehta. His documentary-inspired approach continues to shape his directing style, combining authentic storytelling with polished cinematic execution that resonates with audiences.

Andrew’s experience extends beyond production into the broader film and advertising industries, having contributed to leading organizations including Vistek, the International Film Festival of Ottawa, and the Toronto Film School. With a background in market development and visual communications, he brings a unique understanding of both storytelling and business strategy, helping brands connect with audiences through films that are as emotionally compelling as they are commercially effective.